I thought this was a bit intriguing.
From Switched:
"Fashion nerds can create custom clothing by submitting audio recordings (whether their voice or a favorite song) to the company's site, where the files are then converted into a binary pattern with the use of audio signal processing software. A traditional knitting machine, which is retrofitted with a microcontroller and 25 engines that feed the code into the design, produces your signature sweater, scarf, leggings or shirt with small holes that reveal your custom input. While still a bit more pricey than your average H&M discount tee, your bespoke knit will never be owned by anyone else. "
See the whole article here.
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